For my first game on the app store, Play The Field (a casual RTS game for iPad/iPhone), I did some advertising experiments by posting in several related forums.
I think it’s important to separate the number of people who decided to click on the post title, and those who actually went ahead and downloaded the game as a result of reading the advertisement. For PTF, the latter number was pretty small so I can’t say it was a real success. However, the former number is still important since it shows how many people reading each form were interested in the game baed on the title and the fact it was an iPad/iPhone game. These view statistics will come in handy when I try to advertise another game.
Since these numbers might help out others as well, I’ll post the exact number of views I got for my advertisements on each site, ranked with highest first.
- forums.toucharcade.com: 588 views
- forum.devmaster.net: 405 views
- forums.tigsource.com: 169 views
- http://www.armchairgeneral.com: 88 views
- http://www.gamedev.net: 36 views
- iosdeveloperforums.com: 15 views
- http://www.slidedb.com: 5 views
For my next game, I will very likely use the first two because of the great turnout (forums.toucharcade.com and forum.devmaster.net). The small number of views from the last site (http://www.slidedb.com) was especially surprising since there was many fields to fill out, and a 1-2 week period of waiting to be approved. All of that for a measly 5 hits!
I did achieve one minor goal, which was to not get banned from any sites. This was done simply by following all the rules for each of the forums involved. On all forums I only posted a single time, and only in the proper sub-forum.
One thing to keep in mind is that I submitted these posts over a week or two period, so some are a bit older than others. However, because I think most of the traffic comes in the first few days (when the post is near the top of the list), I think this has a minor effect on the overall hits. It would be an interesting follow-up post to check these again in a month or two.
I’ll put links to the posts below in case you want to see how I phrased things, though because of the low overall effect on downloads I think I need to work on writing more appealing, concise advertising text.